Episode 12: How to Sound Like Your Church (and Not Every Other One Online)

If your website or social media could belong to any congregation, it’s time for a refresh. Digital ministry isn’t about being perfect, it’s about being recognizable.

In this episode, we’ll walk through how to communicate your church’s real personality, values, and culture using three key building blocks: character, culture, and connection. You’ll get reflection questions, simple storytelling tools, and small-but-powerful shifts that make your digital presence feel unmistakably you.

Whether your community is quiet and contemplative or loud and joyfully chaotic, your online voice should sound like the real people who show up every week — not a cleaned-up version of “church speak.”

You’ll also learn:

• How to write like a real person, not a press release

• The 10-second homepage test to see if your site actually works

• Ways to create content that reflects your values, not just your calendar

• Why real photos (even messy ones) beat perfect graphics every time

• How to make a mini tone guide for volunteers who help with posting

• Prompts for more human emails, captions, and invites

• A simple strategy for content that builds trust and feels welcoming

This episode is full of tiny, doable steps that don’t require a rebrand... just clarity, intention, and a little courage to sound like yourself.

Because your church already has a beautiful story and your digital presence should show it!