Episode 9: Short-Form Video for Churches: No Studio, No Script, No Problem

Here’s what you can expect from this episode:

If short-form video feels intimidating, awkward, or just plain not for your church—you’re not alone. But the truth is, short videos aren’t about being trendy. They’re about being true. In this episode, I’ll help you reframe the whole thing and show you just how simple (and sacred) this format can be.

You’ll hear why short-form video works so well for faith-based content in 2025, what makes someone stop scrolling, and how to post something meaningful—even with limited time, gear, or volunteers. We’ll explore tools like OpusClip and Descript that turn your existing sermons or livestreams into watchable, shareable clips without adding hours to your workload.

You don’t have to dance, lip-sync, or go viral. You just have to show up. Whether that’s a 30-second reflection while setting up communion, a behind-the-scenes clip from youth group, or a congregant sharing what hope looks like this week—these are the digital moments that build real connection.

Plus, I’ll share a super doable posting rhythm, five video ideas you can try this week, and why showing up imperfectly is actually what your audience wants most.

Topics covered on church social media engagement:

• Why short-form video is the most powerful format for connection right now

• What actually makes a video work in a ministry context

• How to use OpusClip and Descript to repurpose sermons and services

• Five video ideas your church can try this week

• How to get started even if you're camera-shy or tech-tired

• A sustainable content rhythm that doesn’t add more stress

• How to collaborate with volunteers and widen your digital voice

• Why presence > polish when it comes to showing up online