Episode 11: The Weekly Email Glow-Up: Less Stress, More Connection

The Weekly Email Glow-Up: Less Stress, More Connection

Here’s what you can expect from this episode:

Let’s be honest — church emails often turn into a copy-paste scramble of announcements, links, and updates no one’s really reading. If hitting "Send" feels more like relief than confidence, it’s time for a refresh.

In this episode, I’m walking you through The Weekly Email Glow-Up Formula — five simple steps to help your church email become something people want to open. You’ll learn how to clarify your focus, write like a real human (no more “Dear Church Family”), and use layout, rhythm, and photos to create connection instead of clutter.

We’ll also talk subject lines (yes, they matter!), plus ways to make your email easier to write each week — including batching tips, reusable content blocks, and real-world examples you can borrow.

And if stats and click rates stress you out? Don’t worry. We’ll keep it real and rooted in ministry, not marketing. Because behind every inbox is a person, and every email is a chance to offer presence, warmth, and belonging.

Whether your church uses Mailchimp, ConvertKit, Flodesk, or just plain Gmail — this episode will help you write with more clarity, hit send with more confidence, and build a rhythm that works for your real-life church.

Topics covered in this episode on church email strategy:

• Why email still matters in 2025 (even more than social media)

• The 3 big mistakes most church emails make

• The 5-step “glow-up” formula for writing better emails

• Subject line tips to boost open rates (and sound more human)

• How to write faster with batching, templates, and reusable blurbs

• Quick wins to make emails more visual, skimmable, and effective

• The right kind of call-to-action for ministry emails

• A new way to think about email as connection, not just communicatio